5 Reading/Listening Tips For Week 19 2022 (Featuring Category Pirates & Alex Hormozi)

The Art Of Fresh Thinking: How To Create Obvious & Non-Obvious Content — Category Pirates

This article is the definitive guide on how to write things people want to read or create things people want to consume. You want to ignore the extremes of 100% obvious (platitudes) and 100% non-obvious (confusion).

Instead, you want to aim at the following two options:

• Obvious problem and outcome, with a non-obvious solution
• Non-obvious problem and outcome, with an obvious solution

In other words, make either the solution or problem unique and well crafted for maximum engagement and impact. For more, read here.

The anti-routine…[what billionaires use to win] — Alex Hormozi

There is so much talk about routines and what you should do every day.

But it is more informative to know what to avoid. Like I argued here, focus on preventing harm and the good take care of itself.

Alex Hormozi earns nine figures a month through his businesses. He presents the things he avoided to become a wild success here.